PROJECTS
Hillcrest Stroke Awareness Campaign
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For my Media & Concept Strategies Course, our client was a local hospital, Hillcrest. They tasked us with developing a campaign for stroke awareness that would both educate the general public and promote Hillcrest's brand. We decided to utilize the resources of the global F.A.S.T. campaign, but do so in a way that was specific to Hillcrest and the city of Tulsa. We developed a mascot character to educate and engage with all audiences. I wrote much of the plans book copy and the entire script for this campaign. After our presentation, the client said that the campaign was "realistic and could be put into practice immediately."
National Student Advertising Competition - Pizza Hut 2015
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I was the youngest member of the University of Tulsa's 2015 NSAC team creating a campaign for our national client, Pizza Hut. I contributed to research and creative on this project, developing our "Spin & Win" concept to meet consumer wants and needs. I was also the alternate presenter for this campaign presentation. I attended daily rehearsals and memorized all four parts of a twenty-page script. We were awarded Best Concept in our region for this campaign.
Big 12 Baseball Campaign
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This was the first campaign I worked on as an Advertising student for my Principles of Advertising course. Our client was Propeller Communications, who asked us to put together a unique fan experience for the Big 12 Baseball Championship. After conducting numerous surveys and researching the Tulsa area, we based our idea around the downtown districts. "The Diamond District" provided an original identity for the area and the fans. I wrote the plans book copy and script for this presentation. Aspects of this campaign were actually utilized to promote the event, and I was also awarded Best Presenter of the year for this campaign.
TEDxUniversityofTulsa
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As a sophomore, a fellow student and I decided to bring TEDx to TU's campus and showcase the amazing work of our students and faculty. We organized the event from start to finish, putting out a call for nominations, interviewing and selecting speakers, creating a working website, raising funds for the event, contacting vendors, managing volunteers, distributing tickets, and creating the programs, name tags, and unique advertising for the event. Over 150 people came to see our incredible speakers and performers tackle the theme of "Innovation and Imagination." Last year I organized the second event and trained a new Organizer so the event could continue annually after I graduate.
Click on the picture to learn more or visit our website at www.tedxuniversityoftulsa.com.
TUTV
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TUTV is a student-run news program where students can get experience in writing for television, working a camera, on-air reporting, and more. We gather each week and put together a 30-minute show that is aired on campus TV and posted online. I worked for TUTV previously as the producer for the sports section. Each week, I wrote a four minute script which includedcamera and reporter direction. I also worked as the Digital Coordinator for TUTV. I created a website for the program where viewers can find past videos and contact the staff and students can showcase video work. I wrote content for social and web, and coordinated the program's online presence.
National Student Advertising Competition - Snapple 2016
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I was the campaign manager for the University of Tulsa's 2016 NSAC team, competing against other university teams for a national client, Snapple. I coordinated the logistics of our campaign and competition, including everything from hotel reservations to printing visuals to managing design. The team worked together to develop a concept and I co-wrote our 20-minute presentation and accompanying slides. Our concept was out-of-the-box and risky, and though we did not place, we created an incredibly original and compelling campaign.
